Some want to re-brand their organization because they do not have the strength to deal with deep internal issues. They think by changing the name of their organization or giving it a different look, the "hard decisions" that must be made will magically disappear. They want a "silver bullet" that will instantly solve systemic problems. Unfortunately, this is not the case. Here are a few systemic issues that will not be solved by re-branding or channging the name of your organization.
Transition
It is always difficult to transition from a long-term, outstanding leader to another leader. The vision, style and focus of the former leader can remain in the forefront of people’s minds. It is difficult to hold on to the past and move into the future at the same time. Don’t try to do both. Confusion and prolonged pain will be the result. It is wiser to make the hard decisions early, deal with the consequences and move forward with a commitment to a new vision.
Collaboration
As I said in an earlier post, top down mission statements don’t work as well as ones developed in a collaborative environment. There must be ample opportunity to discuss, understand and embrace the new vision. “Here is the new mission; end of discussion,” is a recipe for disaster. Lack of collaboration builds lack of trust.
Communication
Leaders must be strong enough to ask questions, speak up and express the thoughts and feelings of those they lead. If they don’t, the next level of staff will soon realize their thoughts and feelings are not being communicated. This leads to insecurity and disunity. Key leaders must have the maturity to communicate well and ask the hard questions. A leader who does not have the courage to question the direction of the organization when they are struggling should step down. A leader who does not have the wisdom to communicate effectively to other leaders and to those they lead is more of a liability than an asset.
Don’t assume people are on the same page. Create an environment where people feel free to say what is on their mind. Meet with key leaders one-on-one to seek out their thoughts and feelings about the mission. Communication encourages collaboration. An important element of communication is active listening. The purpose of communication is not to be heard, but to develop understanding. When the meaning of the speaker is the same meaning heard by the listener and both parties know that this has happened, true communication has taken place.
Factions
Grumbling or complaining instead of working through personal thoughts and feelings in a healthy way will destroy an organization. Silos will be built by those wanting to move in a different direction. Immaturity and insecurity are at the core of factions. If someone does not have the emotional or spiritual maturity to respond in the correct manner, they need to find another organization. Private, personal agenda meetings among struggling staff without the knowledge of senior leaders will lead to disunity and dysfunction.
Distractions
There are always multiple issues facing an organization, especially when considering deep change. The challenge is to keep the main thing the main thing. Don’t allow other issues to become more important than mission development. Facility development can’t become more important than staff development. Developing growth engines can’t become more important than developing a strong, unified team. Allowing the organization to be distracted fosters a sense that the organization has lost its focus and purpose. Lack of confidence in the leadership will soon follow.
Position
Jim Collins elaborates on this in his book, Good to Great. If you discover that a leader is struggling with the direction or stated purpose of the organization; meet with them to understand their struggle. If they cannot support the direction 100%, proactively help them “find another bus.” This is especially important when it comes to leaders of leaders. Those in the most influential positions must be completely sold out to the mission of the organization. If not, they need to leave.
Leadership is hard work. It takes courage. It takes a willingness to make hard decisions. It takes a person who is secure enough to guide the organization into the future. It takes a person who knows that there are no silver bullets.